A learning model based on the promotion of sustainable entrepreneurship in higher education

Abstract

The teaching of sustainability has become increasingly important in higher education. However, some approaches focus only on the environmental aspects, neglecting the social and economic dimensions. The aim of this paper is to describe the learning outcomes of an Action Plan, which aims to raise awareness and improve students’ understanding of the SDGs as environmentally and socially responsible practices. We conducted a qualitative analysis of the Challenge-Based Model methodology with more than 1,000 university students in Mexico. Using a modern methodology that immerses students in real-life scenarios, significant results were achieved on SDGs related to the environment (SDG 13), clean water and sanitation (SDG 6), ocean conservation (SDG 14), and affordable and clean energy (SDG 7). The aim is to empower and guide university youth to become catalysts for change in their communities. Participation has led to significant progress in promoting sustainability among young students. Those who participated in the Earth Day Rally and the Sustainable Entrepreneurship and SDG Bootcamp events expressed that these experiences helped them develop entrepreneurial skills, participatory and transformative leadership, creativity, initiative, communication and teamwork. In addition, 63% said they had improved their critical thinking skills by tackling challenges in teams. To effectively address the challenges of the future, it is important to fund enriching experiences for young people. These experiences can broaden their horizons and inspire them to imagine and create a more promising and sustainable future. It also encourages their commitment to the SDGs and green entrepreneurship.