L’alternativa nel mondo mediatizzato: tra visibilità e segreto

(The Alternative in the Mediatized World: Between Visibility and Secret)

Abstract

In this essay, I address the theme of the alternative starting from the question of whether alternatives are still possible in the time of the mediatized life world. Today, in a world where everything is a sign, to be truly such, an alternative should escape the logic of signs. Yet, as soon as an alternative appears in the mediatized life world, it appears always and necessarily as a sign, as a simulacrum of the alternative. Every sign must nevertheless be decoded and the decoding always ignites an alternative that works in secrecy, in that which does not appear and is not inserted in the world of sign references.