Economic Impact of EuroPride 2027: An Input–Output Analysis
DOI:
https://doi.org/10.13135/2704-9906/13439Keywords:
Mega-events, LGBTQ+ tourism, Input–Output analysis, Economic impact assessment, Value chain, Urban tourism developmentAbstract
EuroPride is a major pan-European LGBTQ+ festival attracting international visitors and media attention. This study estimates the potential economic impact of hosting EuroPride 2027 in a European city using Input–Output (I–O) methodology. Drawing on data from analogous mega-events and LGBTQ+ tourism literature, it projects visitor flows, spending patterns, and output multipliers. The model suggests EuroPride 2027 could generate direct tourist expenditures of €15–25 million, resulting in a total economic impact of €30–50 million when indirect and induced effects are included. Findings are contextualised with previous events such as Pride festivals and the Eurovision Song Contest. The study emphasises both the immediate economic stimulus for local tourism and hospitality sectors and the need for rigorous ex-ante assessment to avoid inflated projections. By focusing on an under-researched event type, the paper contributes to event tourism literature and demonstrates the practical relevance of I–O models for forecasting and planning inclusive, high-impact cultural events. The projection assumes an average visitor stay of 3.5 nights and a daily expenditure ranging between €130 and €150, based on past Pride events and spending patterns in LGBTQ+ tourism segments. Visitor spending is segmented as follows: 35% accommodation, 25% food and beverage, 15% transport, 15% entertainment and culture, and 10% shopping—reflecting spending profiles observed in previous mega-events such as ESC 2022 and ATP Finals. Based on input–output employment multipliers and benchmarks from comparable events, EuroPride 2027 is expected to generate between 350 and 600 full-time equivalent jobs (FTEs), across hospitality, logistics, event production, and cultural services.
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