Exploring the shared values in heritage walks: a case of walks at Hyderabad

Abstract

This paper explores the application of Porter and Kramer's Creating Shared Value (CSV) concept in the context of heritage walks in Hyderabad. Heritage walks serve as tools for historic preservation and city branding but face challenges due to differing values between stakeholders and walk operators, leading to gentrification and inequity. The research investigates the complexity of ‘Value’ in business and heritage studies, aiming to explore the diverse benefits experienced by stakeholders. It identifies gaps in walk organization and provides suggestions for achieving CSV, promoting both community socio-economic development and competitive advantage.