Tafani D. Predictive optimisation systems do not work, and they infringe rights. So why do we use them?. J. L. Mkt. Innov. [Internet]. 2023 Nov. 30 [cited 2024 Nov. 15];2(3):9-15. Available from: https://ojs.unito.it/index.php/JLMI/article/view/8890